The Australian Business Arts Foundation develops successful partnerships between business and the arts. Each year it celebrates its most successful nationwide partnerships at its awards ceremony. For the 2009 awards, the AbaF logo was built using mirrored material to show how AbaF is reflecting its member's success as a catalyst and caretaker of these great partnerships. The awards needed a visual to work over three levels, an initial call for entries, state awards and finally national awards culminating in the 'gold book'. The letters were used in different contexts and colour combinations to allow the identity to grow over the three stages.

Work completed while at sweetcreative.com.au