Identity and Annual Report

2010 saw the rejuvenation of the Orchestra Victoria brand starting with a new mark. It was felt the previous mark was not reflecting the company's contemporary and visionary attitude. From a practical perspective, the organisation felt that legibility was a concern. The new mark used the letterforms directly coinciding with musical references in a manner that is subtle clean and effective. Stationary, new website and annual report were immediately produced to stay on brand. Utilising a clean black and white colour palette, and exposed stitching on the annual report built on this new identity

Work completed while at sweetcreative.com.au