SMART, Alec
Identity

Fitzroy based men's hat shop Smart, Alec prides itself on its knowledge of this niche product. The owner wanted Smart, Alec to be like a friend or confidant with this in mind the identity was created using an old typewriter, postcards were produced using a letter from Smart, Alec inviting people to come in and have a look around.

Work completed while at sweetcreative.com.au

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